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  • Kathy Roberts with 17 years working in the Parts Marketing
    Industry has developed a successful marketing technique
    that has increased the gross profit and long term success of
    both OEM suppliers, and the collision and repair facilities.

  • One of the biggest marketing advantages is that The Auto
    Parts Connection uses 80% face to face and 20%
    technology. Many wholesale marketing companies do this
    the opposite, 80% technology and 20% or less face to face
    marketing. This does not create a relationship as technology
    at times can feel like Spam which information can be deleted
    before any transfer of information has taken place or any
    relationship has been established.

  • Face to face marketing is the most effective way to establish
    a business relationship in order for information to be
    collected for both parties to succeed in these hard economic
    times and especially as technology plays a larger role in the
    parts marketing business.

  • All Marketing Wholesale Reps that work for The Auto Parts
    Connection have had one on one training with Kathy so that
    they are able to bring value to both supplier and shop owner.
    The Auto Parts Connection uses all the advantages that
    technology has to offer, but the results are minimal without
    the one on one, face to face marketing which establishes the
    relationship that The Auto Parts Connection create.
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The Auto Parts Connection
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We proudly represent Acura, Audi, Buick, BMW, Chevrolet, Chrysler, Dodge, Ford, GM, Honda,Hyundai, Infiniti, Isuzu, Jeep,
Mercedes Benz, Mini, Nissan, Mitsubishi,Lexus,  Landrover, Porsche, Pontiac, Saab, Saturn, Subaru , Toyota, Volkswagen, Hummer,
California Autobody Association
Michael Stead Porsche
Now Representing
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